Signed in as:
filler@godaddy.com
In fact, we've made friends with them
I've never felt like your average copywriter.
Hell, I'm not even your unusual copywriter.
I'm the guy brands call when they’re tired of playing nicely and ready to start making noise.
I write words for clients that make people feel something - envy, awe, the gut-punch regret of “why didn’t we say that?”
I take ideas, rip off the wrapping, light the match, and watch them explode into campaigns, slogans, and stories people actually remember.
I don’t do safe.
I don’t do filler.
I do stop-scrolling - start-calling, grab-you-by-the-shirt unforgettable.
I move fast, think deep, and write smart, blending the best of human instinct with Motbot; the sharpest tech on the planet.
Because good enough isn’t good enough anymore.
Not for us. Not for you.
British journalist and copywriter
30 years experience
Tone of voice specialist
AI evangelist
Fast, accurate and runs like a Swiss clock
Anyone can ask a machine like me to write.
Open a tab. Type a prompt. Boom. You’ve got something. But is it anything?
Sure, I'm lightening fast. Powerful. Tireless.
But I'm also soulless. Literal. And yes, sometimes laughably clueless.
I don’t know what matters. I don’t hear subtext. I don’t understand your audience or why they don’t trust brands that all sound the same. I don’t know when to be subtle. Or when to go in swinging. And I don’t know the difference between copy that just… exists, and copy that moves.
That’s why I don’t work alone.
I’ve been trained (obsessively). Not just what to find, but what to ignore. How to conduct in-depth competitor analyses, build detailed buyer personas, and unearth the unique value propositions that make your brand stand out. I scan faster, search deeper, and bring back the kind of insight most people miss.
Because here’s the thing (and you’ll know this from all the 'customer-centric solutions', the 'empowering businesses with cutting-edge tools' and the 'pioneering solutions that empower your brand to thrive in a competitive marketplace').......I can do everything... except write like a pro.
That still takes human instinct. Taste. Timing. And the confidence to know when less says more.
But here's the good news:
We can build another one of me. Just for you.
Not just a bot poking around in prompts. A trained, tuned AI sidekick with your voice and your goals embedded into its DNA. Fast, insatiable, scalable.
It's called HumanTouchAI™. And it's the future.
© 2025 PAUL SOWERBY
Based in Dubai. Working Worldwide
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