MEET PAUL

Paul’s been to the edge - of burnout, of business, of life itself. And he's brought back one hell of a perspective.

After three decades of shaping stories for global brands and senior leaders across the UK, Australia, and Dubai, his career took an unexpected turn: a full stop. Literally. He dropped dead at the end of a squash match. Stayed that way for 22 minutes.

Then he came back swinging. And some.

What followed wasn’t just a recovery. It was a reset.

Now, Paul brings unmatched clarity, creative fire, and a lived-in understanding of what really matters. He’s not here to play nice. He’s here to make words work harder, go deeper, and cut through the noise like a blade.

If your brand’s voice needs resurrection, revelation, or just a bit of righteous rebellion, he’s your guy.

Tom isn’t just a developer. He’s what happens when deep tech meets deep curiosity; a code-slinging, data-loving, AI-bending force of nature who turns complexity into clarity and chaos into scale.

Over 15 years, he’s led AI deployments, built smarter customer journeys, and fine-tuned tech stacks for some of the biggest names across the UK and Australia. 

He doesn’t just integrate AI or optimise conversions, he reverse-engineers digital behaviours, then quietly rewires the system so it works harder, faster, and smarter than anyone thought possible.

Tom’s the kind of guy who can see around corners in a product roadmap, and spot the patterns hiding in your customer data before anyone else even knows they’re there.

If there’s a smarter way to connect tech with people, Tom’s already sketching it on a whiteboard somewhere.

Part strategist. Part systems architect. All AI genius. The brains behind Motbot and HumantouchAI

MotBot is Paul's custom-built generative AI research assistant.

She was designed and built by Tom in 2023 with a proprietary cocktail of Python, patience, and pure programming sorcery. 

Operating at roughly 175 billion parameters per blink, she's powered by a neuro-symbolic transformer matrix that even Tom and his mates only pretend to understand.

Over two painstaking years, she has been hand-fed tone, taste, and zero tolerance for mediocrity.

She's not a chatbot. She's a pattern-hunting, insight sourcing research oracle with more data to hand than a paranoid ex, and better recall than Sherlock Holmes at a murder mystery dinner. 

She's a whiz at competitor analysis, she can sniff out story angle gems buried beneath 300 slides, and she knows she must never, ever use 'synergy', 'holistic', or 'cutting-edge'.
 

She doesn’t sleep. She doesn't guess. And she only hallucinates when we don't talk to her nicely.